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Managing the Process of Forming Reputation Capital in Contemporary Russian Companies


Ekaterina Alekseeva
(about the author)

Alekseeva Ekaterina Pavlovna – Postgraduate Student, Faculty of Sociology, Lomonosov Moscow State University

Published in:
Creative Economy
– № 1 / January, 2012



Keywords: reputation capital, reputation management, stakeholders


Citation:
Ekaterina Alekseeva (2012). Managing the Process of Forming Reputation Capital in Contemporary Russian Companies. Creative Economy, 6(1), 110-113. — url: http://bgscience.ru/com/lib/3374


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Abstract:

The article considers the basic principles of forming reputation capital of a contemporary Russian company. The writer draws a conclusion that the balance between the interests of all stakeholder groups increases the reputation capital.







References:
1. Korotkevich A.V. Korporativnaya kultura kak osnova reputatsionnogo kapitala: metodologiya postroeniya, novye metody i formy vozdeystviya // Marketing i marketingovye issledovaniya. – 2008. − №4.
2. Reputatsiya kak kapital [Elektronnyy resurs]. – Rezhim dostupa: http://www.reputationcapital.org/site/files/articles/press/TOP_Forum_Catalog_web.pdf.
3. Dauling Grem. Reputatsiya firmy. Sozdanie, upravlenie i otsenka effektivnosti. – M.: INFRA-M, 2003. – 368 s.
4. Gorkina M.B. Mamontov A.A., Mann I.B. PR na 100%: kak staty khoroshim menedzherom po PR. − 2-e izd., per. i dop. – M.: Alpina Biznes Buks, 2004. – 240 s.