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Marketing and Sales Effectiveness Management: Methodological Aspects


Olyga Kitova
(about the author)

Kitova Olyga Viktorovna – Head of Department of Computer Science, Plekhanov Russian University of Economics, Cand. of Phys.-Math. Sci., Associate Professor, Doctoral Applicant in Economics, Russian Presidential Academy of National Economy and Public Administration

Published in:
Russian Journal of Entrepreneurship
– № 12-2 / December, 2011



Keywords: integrated information systems, management, marketing and sales effectiveness


Citation:
Olyga Kitova (2011). Marketing and Sales Effectiveness Management: Methodological Aspects. Russian Journal of Entrepreneurship, 12(12), 73-78. — url: http://bgscience.ru/com/lib/3354


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Abstract:

The article focuses on methods in marketing and sales effectiveness management. It gives a number of recommendations for organizational support of management processes raising marketing and sales effectiveness by means of integrated information systems.







References:
1. Upravlenie effektivnostyyu biznesa. Kontseptsiya Business Performance Management / pod red G.V. Gensa – M.: Alpina Biznes Buks, 2005. – 269 s.
2. Kitova O.V. Upravlenie effektivnostyyu marketinga: metodologiya i proektnoe modelirovanie. − M.: INFRA-M, 2009. – 328 s.
3. Kitova O.V. i dr. Sistemy upravleniya effektivnostyyu biznesa: Monografiya / Pod nauch. red. Abdikeeva N.M. i Kitovoy O.V. – M.: INFRA-M, 2009. – 282 s.+ CD-R.
4. Kitova O.V., Koloskova L.M. Reshenie zadachi strategicheskogo tselevogo planirovaniya i vybora klyuchevyh pokazateley effektivnosti kompanii s pomoschyyu modifitsirovannogo metoda analiza ierarkhiy s napravlennoy generatsiey alternativ // Vestnik Rossiyskogo ekonomicheskogo universiteta im. G.V. Plekhanova. − 2011. − № 5.