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Building Commercial Bank Innovation Strategy by the Example of TransCreditBank


Ilyya Podlozhyonov
(about the author)

Podlozhyonov Ilyya Mikhaylovich – Postgraduate Student, Institute of Economics and Managment, Penza State University

Published in:
Russian Journal of Entrepreneurship
– № 12-2 / December, 2011



Keywords: innovation effectiveness, innovation strategy, innovations, modified indicator for innovation assessment, swot-analysis, TransCredit- Bank OJSC


Citation:
Ilyya Podlozhyonov (2011). Building Commercial Bank Innovation Strategy by the Example of TransCreditBank. Russian Journal of Entrepreneurship, 12(12), 111-117. — url: http://bgscience.ru/com/lib/3337


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Abstract:

The article gives a detailed algorithm for a commercial bank to choose an investment strategy, and develops a model of building up a program to introduce organizational and economic innovations.







References:
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2. Becker B., Peters J. Technological opportunities, absorptive capacities and innovation / Volkswirtschaftliche Diskussionsreihe des Institus fur Volkswirtschaftliche der Universitat // Augsburg. – 2000. – 35(3). – p.111−119.
3. Brouwer E., Kleinknecht A. Determinants of innovation. A micro-econometric analysis of three alternative innovation output indicators / In A. Kleinknecht (editor) Determinants of Innovation. The massage from new indicators // London: Macmillan and New-York. – St. Martin’s Press. – 1996. – p. 99−24.