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integration strategy, vertical integration, horizontal integration, critical success factors, competitive advantages, forms of integration and interaction


Oksana Khlopenko
(about the author)

Khlopenko Oksana Valeryevna – Senior Lecturer, Department of Economics, Don State Technical University, Rostov-on-Don

Published in:
Russian Journal of Entrepreneurship
– № 11-2 / November, 2011



Keywords: competitive advantages, critical success factors, forms of integration and interaction, horizontal integration, integration strategy, vertical integration


Citation:
Oksana Khlopenko (2011). integration strategy, vertical integration, horizontal integration, critical success factors, competitive advantages, forms of integration and interaction. Russian Journal of Entrepreneurship, 12(11), 145-150. — url: http://bgscience.ru/com/lib/3288


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Abstract:

The article is devoted to integration strategies that small retail businesses adopt in order to build up their competitiveness. Discussing the sample case of companies within the Convenience Store strategic competitor group, the paper singles out several stages of establishing organizational forms of integration and interaction in small retail trade, suggests three forms of integrated retail business, and undertakes a preliminary comparative study thereof.







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