Stanislav MyakishevPublished in:
Russian Journal of Entrepreneurship
– № 11-2 / November, 2011



Keywords: bank cards, banking product, issue, non-cash payments, profit, return, risk


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Abstract:

Efficiency of operations with bank cards as an instrument relatively new for the Russian banking system of non-cash payments requires a definition of specific criteria. These criteria, as shown in the paper, must be related to the commonly accepted concepts of cost ratio, risk, and profitability of the banking product in question.

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