Oblakov Pavel Olegovich – Postgraduate Student, Chair of Economics and Management, Stary Oskol Technological Institute, Branch of Moscow National University of Science and Technology (MISIS), Stary Oskol
The article reveals the essence of the classical marketing concept and the concept of positioning. It describes the criteria for their applicability to a particular market and identified the ways to choose between these concepts on the basis of the available marketing data. Keywords: classical concept of marketing,
Tel : +7 495 649 6241
Fax : +7 800 3331538
E-mail : bgscience@idbg.ru
Address : RUSSIA, 101000, Moscow, Myasnitskaya st. 13-2
BIBLIO-GLOBUS Science - one of the leading science publishers in Russia.
Read More