Ruglova Lidiya Vladimirovna – Associate Professor, Chair of Economics and Management in Tourism and Hospitality Business, Saint Petersburg State University of Engineering and Economics, Saint Petersburg
Matolygina Nataliya Vitalyevna – Cand. of Ped. Sci., Associate Professor, Chair of Professional Foreign Language and Intercultural Communication in Tourism, Saint Petersburg State University of Engineering and Economics, Saint Petersburg
The article raises the problem how the professional image of tourism professionals influences the positive image of the tourism business, city and country. The ways of creating a positive professional image of specialists in this sphere are proposed.
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