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A Positive Image of the Tourism Specialist as a Requirement for the Successful Tourist Activity


Lidiya Ruglova, Nataliya Matolygina
(about the authors)

Ruglova Lidiya Vladimirovna – Associate Professor, Chair of Economics and Management in Tourism and Hospitality Business, Saint Petersburg State University of Engineering and Economics, Saint Petersburg

Matolygina Nataliya Vitalyevna – Cand. of Ped. Sci., Associate Professor, Chair of Professional Foreign Language and Intercultural Communication in Tourism, Saint Petersburg State University of Engineering and Economics, Saint Petersburg

Published in:
Russian Journal of Entrepreneurship
– № 10-2 / October, 2011



Keywords: image forming, professional image, professionals in the sphere of tourism, tools for image forming


Citation:
Lidiya Ruglova, Nataliya Matolygina (2011). A Positive Image of the Tourism Specialist as a Requirement for the Successful Tourist Activity. Russian Journal of Entrepreneurship, 12(10), 143-148. — url: http://bgscience.ru/com/lib/3222


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Abstract:

The article raises the problem how the professional image of tourism professionals influences the positive image of the tourism business, city and country. The ways of creating a positive professional image of specialists in this sphere are proposed.







References:
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