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Bratsk State University Theoretical Aspects of the Mechanism for Developing the Advertising Strategy of a Cellular Communication Company


Aleksandra Obukhova
(about the author)

Obukhova Aleksandra Yuryevna – Postgraduate Student, Faculty of Economics and Business Technology, Bratsk State University

Published in:
Russian Journal of Entrepreneurship
– № 10-2 / October, 2011



Keywords: advertising strategy, cellular communication company, mechanism for advertising strategy development, principles


Citation:
Aleksandra Obukhova (2011). Bratsk State University Theoretical Aspects of the Mechanism for Developing the Advertising Strategy of a Cellular Communication Company. Russian Journal of Entrepreneurship, 12(10), 94-99. — url: http://bgscience.ru/com/lib/3217


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Abstract:

The article suggests a model of the mechanism for developing an advertising strategy of a cellular communication company. The model takes into consideration the impact factors, the formation principles and the features of the communication process in a cellular communication company.







References:
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2. Naumova A. V. Nauchno-metodologicheskie osnovy planirovaniya i organizatsii reklamnoy kampanii [Elektronnyy resurs]: dis. dok. ekon. nauk: 08.00.05. M.: RGB, 2006. – 364 s.