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Features of Positioning a Catering Company in the Present Market


Alena Yushkova
(about the author)

Yushkova Alena Igorevna – Postgraduate Student, Chair of Hospitality and Tourism Business, Plekhanov Russian University of Economics

Published in:
Russian Journal of Entrepreneurship
– № 9-2 / September, 2011



Keywords: catering, competition, positioning, strategic approach


Citation:
Alena Yushkova (2011). Features of Positioning a Catering Company in the Present Market. Russian Journal of Entrepreneurship, 12(9), 123-127. — url: http://bgscience.ru/com/lib/3193


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Abstract:

The article discusses the importance and necessity of positioning a catering company for a successful operation in the present market. The author identifies several basic approaches to positioning that are most often are used by enterprises and examines their features.







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