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Contour Packaging Model as a Basis for the Formation of Competitive Mobility of a Sanatorium and Resort Complex


Anatoliy Arkhipov
(about the author)

Arkhipov Anatoliy Evgenyevich – Cand. of Econ. Sci., Associate Professor, Chair of Service and Organization of Commercial Activity, Novosibirsk State University of Economics and Management

Published in:
Russian Journal of Entrepreneurship
– № 9-2 / September, 2011



Keywords: company’s competitive mobility, consumer loyalty, sanatorium and resort complex, sanatorium and resort marketing


Citation:
Anatoliy Arkhipov (2011). Contour Packaging Model as a Basis for the Formation of Competitive Mobility of a Sanatorium and Resort Complex. Russian Journal of Entrepreneurship, 12(9), 110-114. — url: http://bgscience.ru/com/lib/3190


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Abstract:

Marketing is becoming a priority direction for sanatorium and resort complexes. The model of contour packaging of spa products provides competitive strength, competitive stability and competitive mobility of sanatorium and resort complexes. Management of marketing communications in the market of sanatorium and resort services contributes to the formation of customer loyalty.







References:
1. Vetitnev A.M., Zhuravleva L.B. Kurortnoe delo. – M.: KNORUS, 2006.
2. Nyurenberger L.B., Egorova N.N. Upravlenie turistsko-rekreatsionnym potentsialom regiona. – Kemerovo: KuzGTU, 2008.