Linichenko Dmitriy Sergeevich – Postgraduate Student, Chair of Economics of the Social Sphere, Ural State University of Physical Education, Ekaterinburg
The article considers the innovation and investment strategy for forming company’s competitive advantages from the viewpoint of institutional economics. Innovation is presented as a special part of entrepreneurial culture. The author specifies tendencies of implementing management strategies in the industrial sector of the national economy and the basic theoretical and practical approaches to creating and implementing innovative capacity of industrial enterprises. The article is addressed to teachers, students and researchers. It can be useful to managers and specialists at industrial enterprises.
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