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Major Trends in Retail Loan Products of Commercial Banks in View of the Existing Client Needs


Andrey Fedorov
(about the author)

Fedorov Andrey Yuryevich – Postgraduate Student, State University – Teaching and Research Complex, Orel

Published in:
Russian Journal of Entrepreneurship
– № 8-2 / August, 2011



Keywords: bank, credit, mortgage broker, universal banking product


Citation:
Andrey Fedorov (2011). Major Trends in Retail Loan Products of Commercial Banks in View of the Existing Client Needs. Russian Journal of Entrepreneurship, 12(8), 91-97. — url: http://bgscience.ru/com/lib/3161


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Abstract:

Today, the main characteristic of a retail network is its mass character and customers are its main part. Quality of service, the most significant competitive advantage, is used as a reference point in most concepts of business process optimization. The article examines the main trends in the development of retail loan products of commercial banks in view of the client needs.







References:
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