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Method of real options - an innovative method of forming the company strategy


Valeriya Peksheva, Aleksandr Zaytsev, Andrey Zaytsev, Yozef Sedlarzh
(about the authors)

Peksheva Valeriya Sergeevna –

Zaytsev Aleksandr Vladimirovich –

Zaytsev Andrey Aleksandrovich –

Sedlarzh Yozef –

Published in:
Creative Economy
– № 2 / February, 2010



Keywords: method of real options, portfolio of real options, real options, strategic management, strategy


Citation:
Valeriya Peksheva, Aleksandr Zaytsev, Andrey Zaytsev, Yozef Sedlarzh (2010). Method of real options - an innovative method of forming the company strategy. Creative Economy, 4(2), 127-132. — url: http://bgscience.ru/com/lib/316


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Abstract:

This article describes a method of real options in shaping the company strategy and clarifies the conditions for the feasibility of its application.The author substantiates the reasons for which this method can be considered innovative, highlights the difficulties impeding the practical use, as well as considering approaches to defining the essence of strategy in the context of a real option.







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