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Risk Management of Purpose-Oriented Programs on the Basis of the Crisis Analysis in the Development of Marketing Environment Factors


Irina Maksimova
(about the author)

Maksimova Irina Vasilyevna –

Published in:
Russian Journal of Entrepreneurship
– № 9-1 / September, 2011



Keywords: economic programming, improvement of regional planning, risk management of programs, social and economic development of region


Citation:
Irina Maksimova (2011). Risk Management of Purpose-Oriented Programs on the Basis of the Crisis Analysis in the Development of Marketing Environment Factors. Russian Journal of Entrepreneurship, 12(9), 158-162. — url: http://bgscience.ru/com/lib/3142


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Abstract:

The article examines the directions of developing regional planning. The author suggests the ways to improve planning in the regions of Russia, namely risk management of purpose-oriented programs on the basis of the crisis analysis in the development of marketing environment factors.







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