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A Growing Customer Deposit Demand as a Main Driver to Develop Branch Networks


Aleksandr Tarasov
(about the author)

Tarasov Aleksandr Sergeevich –

Published in:
Russian Journal of Entrepreneurship
– № 9-1 / September, 2011



Keywords: deposit, labor productivity, optimization of branch network, population size, remote access to accounts, return on equity, sales productivity


Citation:
Aleksandr Tarasov (2011). A Growing Customer Deposit Demand as a Main Driver to Develop Branch Networks. Russian Journal of Entrepreneurship, 12(9), 122-129. — url: http://bgscience.ru/com/lib/3136


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Abstract:

The article analyzes the need for a further increase in the number of bank offices to meet the growing deposit demand of retail customers in the Russian Federation with account of the experience of Western and Eastern European countries.







References:
1. Effektivnaya Rossiya: proizvoditelnosty roznichnogo bankovskogo sektora // McKinsey Global Institute. – 2009. – 4 aprelya.
2. Bankovskoe obozrenie.– 2010.– № 4.
3. Chislennosty naseleniya s denezhnymi dokhodami nizhe velichiny prozhitochnogo minimuma [Elektronnyy resurs]. – Rezhim dostupa: http://www.gks.ru/free_doc/new_site/population/urov/urov_51kv.htm.