Pavel KozyaykinPublished in:
Russian Journal of Entrepreneurship
– № 8-1 / August, 2011



Keywords: brand companies, globalization, glocalization, research and development, transnational corporations


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Abstract:

The article deals with the processes of globalization and glocalization, which manifest themselves in their interaction. TNCs expand their activities by means of industry localization as well as research and development at the regional level. In the conditions of globalization, TNCs transform their activities, which lead to the glocalization development of the world economy.

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