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Insurance Culture of the Population: the Content from the Perspective of the Institutional Approach and the Specifics of Its Manifestation in Russia


Aleksandr Novikov
(about the author)

Novikov Aleksandr Pavlovich –

Published in:
Russian Journal of Entrepreneurship
– № 7-1 / July, 2011



Keywords: institutional environment, institutions, insurance, insurance culture, insurance market, opportunistic behavior, trust


Citation:
Aleksandr Novikov (2011). Insurance Culture of the Population: the Content from the Perspective of the Institutional Approach and the Specifics of Its Manifestation in Russia. Russian Journal of Entrepreneurship, 12(7), 170-176. — url: http://bgscience.ru/com/lib/3049


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Abstract:

The article proves the expediency of the institutional interpretation of insurance culture as a particular set of norms, rules and values, governing the economic behavior of participants in the insurance market. The author points out the features of the insurance culture among the population in Russia, a particular attention is paid to the analysis of opportunistic behavior and trust as an institutional basis for the development of the insurance market. The author formulates and studies the signs of a civilized culture of credit borrowers, which are considered as the targets to be formed in the national practice.







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