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Promotion in the Market of Construction Materials with Account of the Market Specificity


Irina Vusik
(about the author)

Vusik Irina Vladimirovna –

Published in:
Russian Journal of Entrepreneurship
– № 6-2 / June, 2011



Keywords: b2b, b2c, communications, construction materials market, external and internal factors, segment of diy (do it yourself), segment of professionals


Citation:
Irina Vusik (2011). Promotion in the Market of Construction Materials with Account of the Market Specificity. Russian Journal of Entrepreneurship, 12(6), 124-128. — url: http://bgscience.ru/com/lib/3021


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Abstract:

The article discusses the features of promoting construction materials in the market when the company is focused both on the consumer segment (B2C) and the professionals segment (B2B). Recommendations for marketers are given step by step, taking into account factors influencing the decision making process in the market of construction materials, and the behavioral features of different consumer groups.







References:
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2. Minet S. Marketing V2V i promyshlennyy brending. – M.: Izdatelskiy dom «Vilyams», 2008. – 208 s.
3. Rayt R. V2V marketing – D.: Balans Biznes Buks, 2007. – 624 s.
4. Uebster F. Osnovy promyshlennogo marketinga. – M.: Izdatelskiy Dom Grebennikova, 2005. – 416 s.