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Approaches to Optimizing the Location of Retail Outlets


Natalyya Kurushina, Vera Bakaeva
(about the authors)

Kurushina Natalyya Vladimirovna –

Bakaeva Vera Vladimirovna –

Published in:
Russian Journal of Entrepreneurship
– № 6-2 / June, 2011



Keywords: density of retail outlets, marketing geo-marketing, pedestrian flow, population density, retail trade


Citation:
Natalyya Kurushina, Vera Bakaeva (2011). Approaches to Optimizing the Location of Retail Outlets. Russian Journal of Entrepreneurship, 12(6), 160-166. — url: http://bgscience.ru/com/lib/3017


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Abstract:

The article presents the results of studies of optimizing the location of retail outlets in the city of Bratsk. The authors calculate density indicators for placing stores in the city districts and determine the optimum of their location by means of geo-marketing tools.







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