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Theoretical Studies of Transnational Retail Network Companies


Natalyya Tolmacheva
(about the author)

Tolmacheva Natalyya Aleksandrovna –

Published in:
Russian Journal of Entrepreneurship
– № 4-2 / April, 2011



Keywords: retail trade, technological development, transnational corporations


Citation:
Natalyya Tolmacheva (2011). Theoretical Studies of Transnational Retail Network Companies. Russian Journal of Entrepreneurship, 12(4), 142-146. — url: http://bgscience.ru/com/lib/2954


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Abstract:

The article describes the main directions of theoretical works on transnational corporations in the retail market. A particular attention is paid to financial indicators which are used by retailers to measure their efficiency.







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