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Medical Management: Specific Character and Approaches


Mariya Golubeva
(about the author)

Golubeva Mariya Leonidovna –

Published in:
Russian Journal of Entrepreneurship
– № 4-2 / April, 2011



Keywords: management, medical business, medical management, public health service


Citation:
Mariya Golubeva (2011). Medical Management: Specific Character and Approaches. Russian Journal of Entrepreneurship, 12(4), 126-129. — url: http://bgscience.ru/com/lib/2951


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Abstract:

The article provides a definition of medical management as well as reveals the problems of medical business. Paid medical services are becoming increasingly popular in the country due to their high quality. However, the medical business is influenced by factors that hamper its development management. Read more in the article.








References:
1. Gabueva L.A., Schepin O.P. Organizatsiya i ekonomika predprinimatelskoy deyatelnosti v zdravookhranenii / pod red. Starodubova V.I. – M.: MTsFER, 2006. – 432 s.
2. Malakhova N.G. Marketing v zdravookhranenii. – Rostov n/D: Feniks, 2010. – 222 s.
3. Mironkina M.A. Etapy strategicheskogo planirovaniya uslug meditsinskogo uchrezhdeniya // Dialogi o nauke. – 2009. – № 2.
4. Ptashinskiy R.I., Savashinskiy S.I. Upravlenie meditsinskim uchrezhdeniem na osnove prinyatiya resheniy. – M.: TsNIIOIZ. – [Elektronnyy resurs]. – URL: http://www.rgmu.ru/old/theses065.htm.

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