Managing the Development of Network Corporate Structures: Crisis Management Approach

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Managing the Development of Network Corporate Structures: Crisis Management Approach

Maksim Zhukov

(about the author)

Published in:
Russian Journal of Entrepreneurship
– № 3-2 / March, 2011

Keywords: commercial format, crisis management approach, development strategy for retailchains, network corporate structures, retail

Citation:
Maksim Zhukov (2011). Managing the Development of Network Corporate Structures: Crisis Management Approach. Russian Journal of Entrepreneurship, 12(3), 153-158. — url: http://bgscience.ru/com/lib/2916

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Abstract:

Significant changes in consumer expectations set for the corporate network structures, whose core business is to interact directly with the end user, a new task – to adapt the development policy of the company to new market conditions and expectations of the consumer. The author examines the problem by the example of trading networks in Krasnodar.

References:
1. Fernie, J.: Sparks, L. (Eds.): Logistics and Retail Management, 2nd ed., London et al., 2005. − 164 – 187 r
2. Reynolds, J.: Introduction to retail strategy, in: Reynolds, J.; Cuthbertson, C. (Eds.): Retail Strategy, Amsterdam, 2004. – r. 3 – 22.
3. Ayers, James B.: Retail supply chain management, University of Washington, Seattle, 2008. – r. 72 – 96 r.

Managing the Development of Network Corporate Structures: Crisis Management Approach

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