bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Optimization of Development Project Identity as a Method to Ensure Its Marketing Attraction


Ivan Artsybyshev
(about the author)

Artsybyshev Ivan Sergeevich –

Published in:
Russian Journal of Entrepreneurship
– № 5-1 / May, 2011



Keywords: development objects, identity of development project, identity optimization, positioning of development object, real estate


Citation:
Ivan Artsybyshev (2011). Optimization of Development Project Identity as a Method to Ensure Its Marketing Attraction. Russian Journal of Entrepreneurship, 12(5), 123-128. — url: http://bgscience.ru/com/lib/2902


Share:

Abstract:

Every development project has its individual features, which is particularly important for its marketing promotion. The article describes how to optimize the development object identity and emphasizes the need for their rational and emotional characteristics.







References:
1. Analiticheskie materialy kompanii Knight Frank [Elektronnyy resurs]. – Rezhim dostupa: http://www.spb.knightfrank.ru.
2. Bolmen L.D., Dil T.E. Refreyming organizatsii: artistizm, vybor i liderstvo / Per. s angl. – SPb: Stokgolmskaya shkola ekonomiki v Sankt-Peterburge, 2005 .
3. Kunde Y. Unikalnosty tepery ili nikogda: kniga o korporativnoy religii / Per. s angl. – SPb: Stokgolmskaya shkola ekonomiki v Sankt-Peterburge, 2005.
4. Martin G., Khetrik S. Korporativnye reputatsii, brending i upravlenie personalom. Strategicheskiy podkhod k upravleniyu chelovecheskimi resur sami / Per. s angl. – M.: Grup pa ITD, 2008.