Artur Potemkin, Natalyya FilimonovaPublished in:
Russian Journal of Entrepreneurship
– № 5-1 / May, 2011



Keywords: creative potential, innovation activity, management mechanisms, organizational innovations, strategic planning


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Abstract:

The article explains the necessity of using modern methods for managing creative potential of employees in a company. The authors reveal the problems of creativity development and determine strategies for creativity management and their implementation mechanisms.

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