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The System of Sales Promotion in Business Networks


Irina Makarova
(about the author)

Makarova Irina Viktorovna –

Published in:
Russian Journal of Entrepreneurship
– № 5-1 / May, 2011



Keywords: business network, efficiency, factors, guaranteed demand, match algorithm, resources, strategy for sales promotion


Citation:
Irina Makarova (2011). The System of Sales Promotion in Business Networks. Russian Journal of Entrepreneurship, 12(5), 57-64. — url: http://bgscience.ru/com/lib/2881


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Abstract:

The article systemizes and complements factors of commodity promotion that should be considered in business networks. The author describes step by step a procedure for evaluating efficiency of the system of sales promotion, as well as the match algorithm of guaranteed demand and opportunities of a company, which is part of a business network.







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