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Problems of Adapting Franchises to the Conditions of the Russian Catering Market


Maksim Matusevich
(about the author)

Matusevich Maksim Stanislavovich –

Published in:
Russian Journal of Entrepreneurship
– № 2-2 / February, 2011



Keywords: adaptation of a franchise, catering, challengesof franchising development, falsefranchises, franchising, legal environment, small business


Citation:
Maksim Matusevich (2011). Problems of Adapting Franchises to the Conditions of the Russian Catering Market. Russian Journal of Entrepreneurship, 12(2), 167-172. — url: http://bgscience.ru/com/lib/2870


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Abstract:

The article gives a detailed analysis of the problems encountered when adapting franchises to the Russian catering market. The author identifies three main problem areas: production and economic, organizational and legal and socio-cultural ones. He considers factors of internal and external environment affecting operations of catering enterprises.







References:
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2. Leonov A., Deev V.. Franchayzing v Rossii: perspektivy razvitiya. [Elektronnyy resurs]. – Rezhim dostupa: http://www.financial-lawyer.ru/newsbox/franchayzing/148-309.html.
3. Spinelli Stephen, Rosenberg Robert M., Birley Sue. Franchising: Pathway to Wealth Creation.− FT Press; N.J., 2004 – P.226.