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Algorithm for Customer Relationship Management


Anastasiya Kryukova
(about the author)

Kryukova Anastasiya Aleksandrovna –

Published in:
Russian Journal of Entrepreneurship
– № 2-2 / February, 2011



Keywords: algorithm, customer relationship management, customersegmentation, optimization, profitability, satisfaction


Citation:
Anastasiya Kryukova (2011). Algorithm for Customer Relationship Management. Russian Journal of Entrepreneurship, 12(2), 92-98. — url: http://bgscience.ru/com/lib/2864


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Abstract:

The article presents an algorithm, developed by the author, which allows fully managing all customers, regardless of the industry-specificity of their business. The author analyzes existing techniques for managing the client base and discusses their main advantages and disadvantages.







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