Economic activity of small businesses is not «a thing in itself», aimed by the selfish owners (who are solely concerned by their own problems) at gaining a profit, explicit or, more often - implicit. In reality everything is not as simple as that. Regardless of their «predatory» requests and «predatory» habits, self-centeredness, generated in most cases (with no illusion) by low moral and ethical standards of entrepreneurs, in the course of practical activities (business process) is limited by the socio-economic realities in the society. These issues are discussed in the article.
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