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Network Mass Catering Companies and Their Competitiveness


Artem Kashin, Anastasiya Nikulyshina
(about the authors)

Kashin Artem Vasilyevich –

Nikulyshina Anastasiya Aleksandrovna –

Published in:
Russian Journal of Entrepreneurship
– № 1-2 / January, 2011



Keywords: assortment policy, competitive advantage, increase in competitiveness, mass cateringmarket, network form of business, quick-service restaurants, signs of segmentation


Citation:
Artem Kashin, Anastasiya Nikulyshina (2011). Network Mass Catering Companies and Their Competitiveness. Russian Journal of Entrepreneurship, 12(1), 158-163. — url: http://bgscience.ru/com/lib/2838


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Abstract:

The article analyzes the specific features of the mass catering market in Novosibirsk. On this basis the authors draw a conclusion that there are a number of competitive advantages as well as problems connected with the introduction of the network form of business.







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