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Developing Partnerships in the Retail Electricity Market (Review of International Experience)


Olyga Almazova
(about the author)

Almazova Olyga Nikolaevna –

Published in:
Russian Journal of Entrepreneurship
– № 4-1 / April, 2011



Keywords: effective interaction, electricity market, electricityconsumers, partnerships


Citation:
Olyga Almazova (2011). Developing Partnerships in the Retail Electricity Market (Review of International Experience). Russian Journal of Entrepreneurship, 12(4), 104-109. — url: http://bgscience.ru/com/lib/2795


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Abstract:

The article summarizes experience of several countries of Western Europe in the development of partnerships in the retail electricity market. The author analyzes the marketing tools used by electricity suppliers to build partnerships with their clients. She assesses the possibility of their application in the Russian context.







References:
1. Federalnyy zakon ot 23.11.2009 № 261-FZ «Ob energosberezhenii i o povyshenii energeticheskoy effektivnosti i o vnesenii izmeneniy v otdelnye zakonodatelnye akty Rossiyskoy Federatsii» [Elektronnyy resurs]. – Rezhim dostupa: http://www.consultant.ru.
2. Gordon Ya. X. Marketing partnerskikh otnosheniy. − SPb. : Piter, 2001. − 384 s.
3. Sayt Ministerstva energetiki Rossiyskoy Federatsii [Elektronnyy resurs]. − Rezhim dostupa: www.minenergo.gov.ru.