Keywords:business network, efficiency, network profitability, partnerships, product distribution
Citation: Dmitriy Schipanov (2011). Influence of the Network Organization of Selling on Efficiency of the Company. Russian Journal of Entrepreneurship, 12(3), 49-53. — url: http://bgscience.ru/com/lib/2755
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Abstract:
The article describes the conceptual approaches to efficiency and considers methods for evaluating efficiency of product distribution for companies on the basis of networking. A new indicator of product distribution efficiency – network profitability is suggested. The author calculates it for a real company operating in Nizhny Novgorod – Dreams Factory LLC.
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