bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Influence of the Network Organization of Selling on Efficiency of the Company


Dmitriy Schipanov
(about the author)

Schipanov Dmitriy Aleksandrovich –

Published in:
Russian Journal of Entrepreneurship
– № 3-1 / March, 2011



Keywords: business network, efficiency, network profitability, partnerships, product distribution


Citation:
Dmitriy Schipanov (2011). Influence of the Network Organization of Selling on Efficiency of the Company. Russian Journal of Entrepreneurship, 12(3), 49-53. — url: http://bgscience.ru/com/lib/2755


Share:

Abstract:

The article describes the conceptual approaches to efficiency and considers methods for evaluating efficiency of product distribution for companies on the basis of networking. A new indicator of product distribution efficiency – network profitability is suggested. The author calculates it for a real company operating in Nizhny Novgorod – Dreams Factory LLC.







References:
1. Ivaschenko N.S., Gavrilov I.A. Otsenka urovnya partnerskikh svyazey kak odnogo iz faktorov konkurentosposobnosti organizatsii // Marketing v Rossii i za rubezhom. − 2009. − № 3 − S .77-86.
2. Egorova N.E. Indikatory kak kharakteristika strukturnyh svoystv seti //Audit i finansy. – 2006. − №1.
3. Gavrilova M. S., Ogorodnikova V. N. Primenenie imitatsionnoy matrichnoy modeli dlya otsenki i rascheta dinamicheskoy effektivnosti // Doklad na konferentsii IMMOD. − 2003.