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Crisis is the Time for Promoting Services of Luxury Hotels


Elyvira Tarasenko
(about the author)

Tarasenko Elyvira Vladimirovna –

Published in:
Russian Journal of Entrepreneurship
– № 2-1 / February, 2011



Keywords: aggressive marketing, competitive advantage, hotel brand, luxuryhotels, marketing strategy, partnership marketing, postcrisis period, target audience


Citation:
Elyvira Tarasenko (2011). Crisis is the Time for Promoting Services of Luxury Hotels. Russian Journal of Entrepreneurship, 12(2), 134-139. — url: http://bgscience.ru/com/lib/2732


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Abstract:

The article examines the opportunities and the need for a long-term marketing strategy for a high-quality hotel company during the crisis and post crisis periods. The author analyzes new opportunities for promoting hotel products in the highly competitive hospitality market and studies the impact of a sound marketing strategy on the competitiveness of the hotel products.








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6. Gullen P. Economics for hospitality management. – London: Thomson Learning, 2002. – 245 p.

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