Yuliya ZhuchenkoPublished in:
Russian Journal of Entrepreneurship
– № 6-1 / June, 2011



Keywords: corporate reputation, goodwill, method of redundant profit, valuation of goodwill


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Abstract:

How to calculate the value of company’s goodwill? Answering this question, the author presents the main results of her study, the aim of which is to validate the method of redundant profit in the Russian practice (by the example of a particular firm). The author compares two methods of goodwill analysis: the method of redundant profit and the method of redundant resources.

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