bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu
  • BIBLIO-GLOBUS
    • About
  • Journals
    • Russian Journal of Entrepreneurship
    • Creative Economy
    • Scholarly Communication Review
    • Russian Journal of Retail Management
    • Leadership and Management
    • Public-Private Partnership
    • Global Markets and Financial Engineering
    • Russian Journal of Housing Research
    • Food Policy and Security
    • Russian Journal of Labor Economics
    • Russian Journal of Innovation Economics
    • Journal of Economics, Entrepreneurship and Law
    • Russian Journal of Humanistic Psychology
  • BIBLIO-GLOBUS fiction

Switch to Russian:to Russian

Choosing the Region and Determining the Extent of Retail Banking Business in the Selected Region


Vadim Shipunov
(about the author)

Shipunov Vadim Yuryevich –

Published in:
Russian Journal of Entrepreneurship
– № 12-2 / December, 2010



Keywords: assessmentof region, commercial bank, indicator of potential, marketing strategy, regional network, retail business, saturation coefficient


Citation:
Vadim Shipunov (2010). Choosing the Region and Determining the Extent of Retail Banking Business in the Selected Region. Russian Journal of Entrepreneurship, 11(12), 125-130. — url: http://bgscience.ru/com/lib/2569


Share:

Abstract:

The success of retail business development of a commercial bank depends on the correct choice of the region and the right evaluation of its potential. The article examines the existing approaches and practices of region’s estimation, which are used by the main actors in the market. The author suggests his approach to the estimation of the region and the procedure for determining the scale of business in the selected region.








References:
1. Knyazev D. Banki vyhodyat v lyudi // Banki i delovoy mir. – 2007. – № 4.
2. Kuznetsov V.A. Dokhody kartochnogo tsentra pribyli // Bankovskiy riteyl. – 2006. – № 2.
3. Aleskerov F.T., Belousova V.Yu., Effektivnoe razvitie filialnoy seti kommercheskogo banka // Upravlenie v kreditnoy organizatsii. – 2007. – № 6.
4. «IMA-konsalting». [Elektronnyy resurs]. – Rezhim dostupa: www.imaconsulting.ru.

Tel : +7 495 649 6241

Fax : +7 800 3331538

E-mail : bgscience@idbg.ru

Address : RUSSIA, 101000, Moscow, Myasnitskaya st. 13-2

BIBLIO-GLOBUS Science

BIBLIO-GLOBUS Science - one of the leading science publishers in Russia.

Read More
Other sites
  • BIBLIO-GLOBUS fiction
  • BIBLIO-GLOBUS bookstore
  • National Science Publishing Association (NATSPA)
© 2016 BIBLIO-GLOBUS Science (BIBLIO-GLOBUS Publishing House). All Rights Reserved