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Choosing the Region and Determining the Extent of Retail Banking Business in the Selected Region


Vadim Shipunov
(about the author)

Shipunov Vadim Yuryevich –

Published in:
Russian Journal of Entrepreneurship
– № 12-2 / December, 2010



Keywords: assessmentof region, commercial bank, indicator of potential, marketing strategy, regional network, retail business, saturation coefficient


Citation:
Vadim Shipunov (2010). Choosing the Region and Determining the Extent of Retail Banking Business in the Selected Region. Russian Journal of Entrepreneurship, 11(12), 125-130. — url: http://bgscience.ru/com/lib/2569


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Abstract:

The success of retail business development of a commercial bank depends on the correct choice of the region and the right evaluation of its potential. The article examines the existing approaches and practices of region’s estimation, which are used by the main actors in the market. The author suggests his approach to the estimation of the region and the procedure for determining the scale of business in the selected region.







References:
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2. Kuznetsov V.A. Dokhody kartochnogo tsentra pribyli // Bankovskiy riteyl. – 2006. – № 2.
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