Andrey MudrakPublished in:
Russian Journal of Entrepreneurship
– № 12-2 / December, 2010



Keywords: commercial bank, consumer information, interactive marketing, interest rate, internet content, loan product, marketing communication


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Abstract:

In the article the author examines the actual problem of informing consumers about the properties of loan products. He suggests an option of the mandatory data included in the Internet content, describing the loan products of a commercial bank.

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