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Will be demand for new Russian Tu-214?


Elyvira Zhilkina
(about the author)

Zhilkina Elyvira Evdokimovna –

Published in:
Russian Journal of Entrepreneurship
– № 12-1 / December, 2010



Keywords: consumer demand, consumer market, market capacity, salesmarket


Citation:
Elyvira Zhilkina (2010). Will be demand for new Russian Tu-214?. Russian Journal of Entrepreneurship, 11(12), 89-96. — url: http://bgscience.ru/com/lib/2516


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Abstract:

This article analyzes the market for selling products manufactured by KAPO imeni S.P. Gorbunova (Kazan Aircraft Production Association named after S.P. Gorbunov) OJSC in the present economic environment both in Russia and abroad. The author examines the competitive environment and the capacity of the Russian aircraft market. Prospects of bringing the company to the new market segments, as described by the author, are of particular practical interest.







References:
1. Promyshlennyy marketing / N.G. Bagautdinova, D.S. Novikov, V.A. Salamashkin – M.: ZAO «Izdatelstvo «Ekonomika», 2004. – 238 s.
2. Marketing / R.B. Nozdreva, G.D. Krylova, M.I. Sokolova. – M.: Ekonomist, 2003. – 568 s.