The Methodology of Using an Integrated Approach When Forming the Strategy for Service Companies in the Market of Business Services

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The Methodology of Using an Integrated Approach When Forming the Strategy for Service Companies in the Market of Business Services

Elena Pipko

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Published in:
Russian Journal of Entrepreneurship
– № 12-1 / December, 2010

Keywords: competition, integrated approach, management strategy, market of businessservices, strategic impact, system of strategic management

Citation:
Elena Pipko (2010). The Methodology of Using an Integrated Approach When Forming the Strategy for Service Companies in the Market of Business Services. Russian Journal of Entrepreneurship, 11(12), 109-113. — url: http://bgscience.ru/com/lib/2502

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Abstract:

The article defines the methodological foundations of strategic management at service enterprises providing business services. Forming a strategy based on an integrated approach would effectively meet the strategic challenges and eliminate the negative influence of the environment.

References:
1. Sosunova L.A., Chernova D.V. Vliyanie sfery uslug na ekonomiku // Rossiyskoe predprinimatelstvo. – 2003. – № 3 – C. 40–43.
2. Kokh R. Strategiya. Kak sozdavaty i ispolzovaty effektivnuyu strategiyu. – SPb.: Piter, 2003. – 320 s.
3. Kotler F. Marketing menedzhment: Analiz, planirovanie, vnedrenie, kontrol. – SPb.: Piter, 2005. – 563 s.
4. Katykalo V.S. Evolyutsiya teorii strategicheskogo upravleniya: Monografiya. – SPb: Izdat. dom S.-Peterb. gos. un-ta, 2008. – 548 s.

The Methodology of Using an Integrated Approach When Forming the Strategy for Service Companies in the Market of Business Services

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