bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Research of the Influence of Medical Product Advertising on Consumer Demand


Angelina Belova
(about the author)

Belova Angelina Evgenyevna – Postgraduate Student, Department of Economics, Siberian University of Consumer Cooperation, Novosibirsk

Published in:
Russian Journal of Entrepreneurship
– № 10-2 / October, 2010



Keywords: advertisingcampaign, influence of advertising, marketinginformation, medical product market, method of focus groups, paired comparison tests, semantic differential


Citation:
Angelina Belova (2010). Research of the Influence of Medical Product Advertising on Consumer Demand. Russian Journal of Entrepreneurship, 11(10), 134-139. — url: http://bgscience.ru/com/lib/2477


Share:

Abstract:

The article analyzes the impact of advertising on consumer when making decision to purchase goods. This article discusses the medical product market. The author has conducted a study on the basis of focus groups and shares her conclusions with readers.







References:
1. Berezin I.S. Marketing i issledovaniya rynkov. – M.: Russkaya delovaya literatura, 1999.
2. Bove K., Arens U. Sovremennaya reklama. – Minsk: Dovgan, 1995.
3. Volkova A.I., Pizhugiyda V.V. Osnovy psikhologii reklamy. – Rostov-na-Donu: Feniks, 2006.
4. Golyadkin N.A., Polukarov V.L. Reklamnyy menedzhment: televidenie i radioveschanie. – M.: Vlados, 1994.
5. Kotler F., Armstrong G., Sonders D., Vong V. Osnovy marketinga. / Per. s angl. – M.: Vilyams, 1998.
6. Naumova A.V. Marketingovye strategii v reklamnoy deyatelnosti predpriyatiya. – Novosibirsk: Izd-vo SibUPK, 1999. – 148 s.
7. Rossiter Dzh., Persi L. Reklama i prodvizhenie tovarov. / Per. s angl. – SPb.: Piter, 2000.