Natalyya TekuchevaPublished in:
Russian Journal of Entrepreneurship
– № 9-2 / September, 2010



Keywords: business architecture, internal potential, life cycle, marine engineering, multi-brand orientation, portfolio management


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Abstract:

The Russian market of marine engineering, which is being formed now, is characterized by a high level of secrecy due to the historical prevalence of naval shipbuilding and not clear economic relations in the chain “the foreign manufacturer – Russian supplier - Russian customer”. The article focuses on Russian suppliers of imported equipment for shipbuilding and discusses how to optimize their business architecture.

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