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Marketing Assets: Concept, Classification and their Role in Improving Competitiveness of Enterprise


Marina Lashina
(about the author)

Lashina Marina Vladimirovna – Postgraduate Student, Chair of Marketing, Department of Economics, N.P. Ogaryov Mordovian State University, Saransk

Published in:
Russian Journal of Entrepreneurship
– № 9-2 / September, 2010



Keywords: competitiveadvantage, consumer loyalty, enterprises competitiveness, marketing assets, marketing strategy, marketknowledge, relations with partners, trademarks


Citation:
Marina Lashina (2010). Marketing Assets: Concept, Classification and their Role in Improving Competitiveness of Enterprise. Russian Journal of Entrepreneurship, 11(9), 38-42. — url: http://bgscience.ru/com/lib/2435


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Abstract:

The article considers the problem of classifying marketing assets and their impact on improving enterprise’s competitiveness. The author reveals the internal and external competitive advantages, which depend on the effective use of marketing assets.







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