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Approach to Assessing the Impact of Information Assets on the Company»s Competitiveness


Sergey Kanev
(about the author)

Kanev Sergey Aleksandrovich – Applicant, Academy of National Economy under the Government of the Russian Federation, Vice-President, BSS Company, Moscow

Published in:
Russian Journal of Entrepreneurship
– № 7-2 / July, 2010



Keywords: competitiveness of enterprise, effectivenessof information resources, fuzzification, information assets, information power, multiplier of efficiency, synergy effect


Citation:
Sergey Kanev (2010). Approach to Assessing the Impact of Information Assets on the Company»s Competitiveness. Russian Journal of Entrepreneurship, 11(7), 77-81. — url: http://bgscience.ru/com/lib/2351


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Abstract:

The article provides a scientific and methodical approach to assessing the impact of information assets on the company»s competitiveness. The concept of «information power of the company» is introduced. The author describes multipliers to measure the efficiency of components of information assets and suggests an effective mechanism for assessing such influence.







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