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Key Aspects of Improving the Tools of Bank Marketing in the Industrial Sector of the Regional Economy


Kseniya Ostapchenko
(about the author)

Ostapchenko Kseniya Konstantinovna – Postgraduate Student, Sector of the Regional Economy, Perm Branch of the Institute of Economics, Ural Department of the Russian Academy of Sciences

Published in:
Russian Journal of Entrepreneurship
– № 6-2 / June, 2010



Keywords: bank marketing, bankingproduct, economic crisis, industrial enterprises, sustainable development, theory of artificial societies


Citation:
Kseniya Ostapchenko (2010). Key Aspects of Improving the Tools of Bank Marketing in the Industrial Sector of the Regional Economy. Russian Journal of Entrepreneurship, 11(6), 129-133. — url: http://bgscience.ru/com/lib/2328


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Abstract:

How to improve bank marketing tools for increasing the efficiency of the interaction between the industrial and banking sectors of the economy? The author suggests to seek a solution to this problem in applying the concept of "artificial societies", the theoretical and practical aspects of which are developed in the Laboratory of Artificial Societies, the Central Institute of Economics and Mathematics of the Russian Academy of Sciences (CIEM RAS) under the guidance of Academician V.L. Makarova.







References:
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