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Specific Anti-Crisis Policies of BRICs’ Corporations


Mikhail Zharikov
(about the author)

Zharikov Mikhail Vyacheslavovich – Lecturer of English in Economics, Institute of Foreign Languages, Moscow

Published in:
Russian Journal of Entrepreneurship
– № 6-2 / June, 2010



Keywords: adaptive marketing mix, anti-crisis policy, economic crisis


Citation:
Mikhail Zharikov (2010). Specific Anti-Crisis Policies of BRICs’ Corporations. Russian Journal of Entrepreneurship, 11(6), 15-21. — url: http://bgscience.ru/com/lib/2313


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Abstract:

The article attempts to look into the current economic crisis as impacting the business of BRIC’s corporations. It details their strengths and weaknesses as well as adaptive marketing strategies they undertake.







References:
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2. International Monetary Fund. World Economic Outlook 2010: Rebalancing Growth / World Economic and Financial Surveys. – Washington, DC, 2010. 3. O’Neill J. BRICs and Beyond / Goldman Sachs Group Inc. – N.Y., 2007.
4. Ahmed S.. Kelston A. BRICs Lead the Global Recovery // BRICs Monthly.– 2009. – Issue No. 09/05.
5. Porter M. E. The Five Com petitive Forces that Shape Strategy / Harvard Business Review. – Boston, 2008.