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The use of creative potential of customers for the development and implementing of promising innovations


Zorigto Tsydypov, Mikhail Batykovskiy, Igory Bulava
(about the authors)

Tsydypov Zorigto Bulatovich – post-graduate student, Department of economics of enterprises, Novosibirsk State Technical University

Batykovskiy Mikhail Aleksandrovich – Cand. of Econ. Sci., the manager of «Sargon-N» LLC

Bulava Igory Vyacheslavovich – Cand. of Econ. Sci., assistant professor, Department of Financial Management, Financial Academy under the Government of Russian Federation

Published in:
Creative Economy
– № 7 / July, 2009



Keywords: consumer innovation, creativity of consumer, empathic projecting, focus group, interviewing, nurturing, questionnaires


Citation:
Zorigto Tsydypov, Mikhail Batykovskiy, Igory Bulava (2009). The use of creative potential of customers for the development and implementing of promising innovations. Creative Economy, 3(7), 78-87. — url: http://bgscience.ru/com/lib/221


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Abstract:

This article is devoted to methods of obtaining innovative ideas from consumers and stimulating consumer creativity. It contains recommendations for the use of classical methods of studying consumers and innovative approaches that are used in innovative companies.







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