Partnership Marketing in Small Business: Ideology or Technology?

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Partnership Marketing in Small Business: Ideology or Technology?

Elena Isaeva

(about the author)

Published in:
Russian Journal of Entrepreneurship
– № 4-2 / April, 2010

Keywords: competitive advantage, concept of partnership, current tasks, relations marketing, relations with consumers, small business, strategic objectives

Citation:
Elena Isaeva (2010). Partnership Marketing in Small Business: Ideology or Technology?. Russian Journal of Entrepreneurship, 11(4), 55-57. — url: http://bgscience.ru/com/lib/2200

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Abstract:

The article considers the main approaches to understanding the marketing of partnerships as a business concept. The author examines the possibility of their use in the practice of small businesses.

References:

Partnership Marketing in Small Business: Ideology or Technology?

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