Organizational and Economic Aspects of Forming Marketing-oriented Mechanism of Region’s Control

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Organizational and Economic Aspects of Forming Marketing-oriented Mechanism of Region’s Control

Olyga Ergunova

(about the author)

Published in:
Russian Journal of Entrepreneurship
– № 3-2 / March, 2010

Keywords: development of territorial formations, economy of region, management of regional image, marketing-oriented control mechanism, regional image, social and ethical marketing, territorial marketing

Citation:
Olyga Ergunova (2010). Organizational and Economic Aspects of Forming Marketing-oriented Mechanism of Region’s Control. Russian Journal of Entrepreneurship, 11(3), 56-59. — url: http://bgscience.ru/com/lib/2168

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Abstract:

The article considers the problem of improving competitiveness of territorial formations on the basis of the concept of social and ethical marketing at the meso-level. The author studies the conditions necessary for building a marketing-oriented mechanism for controlling a Federal unit at the present stage.

References:

Organizational and Economic Aspects of Forming Marketing-oriented Mechanism of Region’s Control

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