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Four Rules of Business Navigation in Adoption of the Balanced Scorecard at an Enterprise


Aleksandr Zaytsev
(about the author)

Zaytsev Aleksandr Vladimirovich –

Published in:
Russian Journal of Entrepreneurship
– № 2-2 / February, 2010



Keywords: balancedscorecard (bsc), competitive strategy, competitiveness, efficiency of enterprises activity


Citation:
Aleksandr Zaytsev (2010). Four Rules of Business Navigation in Adoption of the Balanced Scorecard at an Enterprise. Russian Journal of Entrepreneurship, 11(2), 53-58. — url: http://bgscience.ru/com/lib/2136


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Abstract:

The article analyses the necessity of creating and applying the Balanced Scorecard (BSC) when solving the problem of improving competitiveness and increasing efficiency of enterprise’s activity.







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