Kolchanova Evgeniya Evgenyevna – post-graduate, department of applied management and business consulting, deputy head of Chekhov branch MFLA, Moscow State University of Economics, Statistics and Informatics (MESI)
Trofimova Natalyya Nikolaevna – Cand. of Econ. Sci., assistant professor, Department of Management St. Petersburg University of Aerospace Instrumentation
Makarov Vladimir Vasilyevich – Honored Worker of Science, Dr. of Econ. Sci. , professor, Head of Department of Economics and Management, Academician of International Academy of Communications, St. Petersburg State University of Telecommunications
The author formulates the concept of «personnel entrepreneurial potential», gives the analysis of its structure. An attempt was made to reflect the system of criteria and indicators for assessing entrepreneurial potential employees through the quantitative characteristics of its components in order to find a scientifically proved ways and forms of management of reproductive capacity of as both workers and organizations, as consumer cooperatives as a whole.
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