A key component of the country's economic policy and its regional part is the investment policy, the main goal of which is the purposeful and justified activities of the state structures in order to intensify the investment activity so that to ensure reproduction of the economy and solve social and economic problems. A special role in the implementation of investment policy belongs to the regional administration level. The author considers the investment policy of the region in several aspects, the most important of which are the maintenance and improvement of investment activity in the economy, attracting investors and improving the investment climate.